Where luxury meets restoration.
A Praetori Hospitality Brand
The $2.1 trillion wellness tourism market is growing at 9.86% annually. Luxury travellers are migrating from generic five-star excess to intentional, health-forward experiences. The boutique wellness hotel segment — intimate properties with genuine thermal infrastructure and destination dining — is dramatically underserved.
$2.1T
Wellness Tourism by 2035
9.86%
Annual Growth Rate
68%
Luxury Travellers Prioritize Wellness
175%
More Spend by Wellness Tourists
THERMAL
Nordic hydrotherapy, reimagined for luxury hospitality
A full thermal circuit anchors every Stillwater property — hot pools, cold plunge, sauna, steam, and outdoor relaxation zones designed for year-round operation. Not a spa add-on, but the architectural and experiential core of the resort. Guests move through temperature contrasts in a sequence designed around circulation, recovery, and deep relaxation.
NOURISH
A destination kitchen, not a hotel restaurant
Every property features a chef-driven restaurant built to attract local diners, not just hotel guests. Seasonal menus rooted in regional sourcing, wellness-forward without being restrictive. The restaurant operates as its own revenue centre and brand driver — a reason to visit, not an afterthought of the stay.
RESTORE
Recovery suites built for outcomes, not ambiance theatre
Treatment suites offering massage, body work, facials, and advanced recovery modalities — infrared therapy, cryotherapy, compression therapy, float tanks. Programming designed in consultation with physiotherapy and sports medicine professionals. Restore is where Stillwater separates from day-spa aesthetics into genuine clinical-grade wellness.
MOVE
Movement programming woven into the landscape
Yoga studios, guided trail systems, paddleboard and kayak access, strength and conditioning spaces. Programming adapts to season — snowshoeing and cross-country skiing in winter, forest bathing and open-water swimming in summer. Movement is integrated into the property's natural setting, not confined to a basement gym.
STILLHET
Dedicated silence zones — the rarest luxury in hospitality
Designated quiet spaces throughout the property where devices are discouraged and conversation is kept to a whisper. Reading rooms, meditation spaces, outdoor silence gardens. Stillhet — the Swedish word for stillness — is the pillar that defines the brand. In an industry obsessed with stimulation, Stillwater offers the radical luxury of nothing.
| CATEGORY | WHAT THEY LACK | WHAT STILLWATER COMBINES |
|---|---|---|
| Mega-Resort | Intimacy, genuine wellness, personal service | Boutique scale + world-class infrastructure |
| Heritage Luxury | Modern wellness programming, thermal infrastructure | Four Seasons service ethos + Nordic thermal core |
| Clinical Wellness | Warmth, dining, leisure — feels like a medical facility | Clinical-grade recovery + hospitality warmth |
| Nordic Day Spa | Overnight stays, dining, full-service hospitality | Thermal circuits + hotel rooms + destination kitchen |
| Boutique Wellness | Thermal infrastructure, scale of programming, operational rigour | Full five-pillar experience under one roof |
Nobody occupies this intersection. That is the opportunity.
80 Rooms
CAPACITY
$45-55M
DEVELOPMENT COST
36 Months
BUILD TIMELINE
5 Streams
REVENUE CHANNELS
Concept imagery
The flagship Stillwater property is an 80-room luxury wellness resort featuring a full thermal hydrotherapy centre, destination restaurant, clinical-grade treatment suites, movement studio, and dedicated silence zones. Designed for intimate scale — large enough to deliver world-class programming, small enough that every guest is known by name.
Site criteria: waterfront or old-growth forest setting, within two to three hours of a major metropolitan centre, minimum ten acres. The property's natural environment is not a backdrop — it is a pillar of the experience.
Construction
WE BUILD IT
No general contractor markup. Praetori's construction division delivers the property directly — 15-20% cost savings, total quality control, and schedule certainty from foundation to finish.
Sentinel
WE SECURE IT
NFC guest access, real-time facility monitoring, compliance automation, and incident management — all running on Praetori's own enterprise security platform.
CrewBit
WE STAFF IT
Workforce management, scheduling, dispatch, and operational coordination — purpose-built for hospitality teams, running on Praetori's own platform.
One company. Zero vendor dependency.
$19.8M
YEAR 3 REVENUE
34%
EBITDA MARGIN
$6.7M
STABILIZED EBITDA
18-22%
TARGET IRR
Five revenue streams — rooms, thermal day passes, restaurant, spa treatments, and programming and events — reduce single-stream dependency and create a resilient operating model. Thermal day-pass revenue alone provides a floor that traditional hotels cannot match.
Begin the Conversation
Praetori is seeking aligned investment partners who share our conviction that luxury hospitality is overdue for a wellness-first reinvention.
OPERATIONS@PRAETORI.CAConfidential materials available upon request.