DIVISIONS ABOUT INQUIRIES

STILLWATER

Where luxury meets restoration.

A Praetori Hospitality Brand

THE THESIS

The $2.1 trillion wellness tourism market is growing at 9.86% annually. Luxury travellers are migrating from generic five-star excess to intentional, health-forward experiences. The boutique wellness hotel segment — intimate properties with genuine thermal infrastructure and destination dining — is dramatically underserved.

$2.1T

Wellness Tourism by 2035

9.86%

Annual Growth Rate

68%

Luxury Travellers Prioritize Wellness

175%

More Spend by Wellness Tourists

THE EXPERIENCE
Concept imagery — outdoor Nordic thermal circuit

THERMAL

Nordic hydrotherapy, reimagined for luxury hospitality

A full thermal circuit anchors every Stillwater property — hot pools, cold plunge, sauna, steam, and outdoor relaxation zones designed for year-round operation. Not a spa add-on, but the architectural and experiential core of the resort. Guests move through temperature contrasts in a sequence designed around circulation, recovery, and deep relaxation.

Concept imagery — destination dining room

NOURISH

A destination kitchen, not a hotel restaurant

Every property features a chef-driven restaurant built to attract local diners, not just hotel guests. Seasonal menus rooted in regional sourcing, wellness-forward without being restrictive. The restaurant operates as its own revenue centre and brand driver — a reason to visit, not an afterthought of the stay.

Concept imagery — treatment suite

RESTORE

Recovery suites built for outcomes, not ambiance theatre

Treatment suites offering massage, body work, facials, and advanced recovery modalities — infrared therapy, cryotherapy, compression therapy, float tanks. Programming designed in consultation with physiotherapy and sports medicine professionals. Restore is where Stillwater separates from day-spa aesthetics into genuine clinical-grade wellness.

Concept imagery — movement studio

MOVE

Movement programming woven into the landscape

Yoga studios, guided trail systems, paddleboard and kayak access, strength and conditioning spaces. Programming adapts to season — snowshoeing and cross-country skiing in winter, forest bathing and open-water swimming in summer. Movement is integrated into the property's natural setting, not confined to a basement gym.

Concept imagery — silence garden

STILLHET

Dedicated silence zones — the rarest luxury in hospitality

Designated quiet spaces throughout the property where devices are discouraged and conversation is kept to a whisper. Reading rooms, meditation spaces, outdoor silence gardens. Stillhet — the Swedish word for stillness — is the pillar that defines the brand. In an industry obsessed with stimulation, Stillwater offers the radical luxury of nothing.

WHERE STILLWATER SITS
CATEGORY WHAT THEY LACK WHAT STILLWATER COMBINES
Mega-Resort Intimacy, genuine wellness, personal service Boutique scale + world-class infrastructure
Heritage Luxury Modern wellness programming, thermal infrastructure Four Seasons service ethos + Nordic thermal core
Clinical Wellness Warmth, dining, leisure — feels like a medical facility Clinical-grade recovery + hospitality warmth
Nordic Day Spa Overnight stays, dining, full-service hospitality Thermal circuits + hotel rooms + destination kitchen
Boutique Wellness Thermal infrastructure, scale of programming, operational rigour Full five-pillar experience under one roof

Nobody occupies this intersection. That is the opportunity.

THE FLAGSHIP

80 Rooms

CAPACITY

$45-55M

DEVELOPMENT COST

36 Months

BUILD TIMELINE

5 Streams

REVENUE CHANNELS

Concept imagery — guest room with lake view Concept imagery — thermal pool

Concept imagery

The flagship Stillwater property is an 80-room luxury wellness resort featuring a full thermal hydrotherapy centre, destination restaurant, clinical-grade treatment suites, movement studio, and dedicated silence zones. Designed for intimate scale — large enough to deliver world-class programming, small enough that every guest is known by name.

Site criteria: waterfront or old-growth forest setting, within two to three hours of a major metropolitan centre, minimum ten acres. The property's natural environment is not a backdrop — it is a pillar of the experience.

THE PRAETORI ADVANTAGE

Construction

WE BUILD IT

No general contractor markup. Praetori's construction division delivers the property directly — 15-20% cost savings, total quality control, and schedule certainty from foundation to finish.

Sentinel

WE SECURE IT

NFC guest access, real-time facility monitoring, compliance automation, and incident management — all running on Praetori's own enterprise security platform.

CrewBit

WE STAFF IT

Workforce management, scheduling, dispatch, and operational coordination — purpose-built for hospitality teams, running on Praetori's own platform.

One company. Zero vendor dependency.

FINANCIAL THESIS

$19.8M

YEAR 3 REVENUE

34%

EBITDA MARGIN

$6.7M

STABILIZED EBITDA

18-22%

TARGET IRR

Five revenue streams — rooms, thermal day passes, restaurant, spa treatments, and programming and events — reduce single-stream dependency and create a resilient operating model. Thermal day-pass revenue alone provides a floor that traditional hotels cannot match.

Begin the Conversation

Praetori is seeking aligned investment partners who share our conviction that luxury hospitality is overdue for a wellness-first reinvention.

OPERATIONS@PRAETORI.CA

Confidential materials available upon request.